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To
effectively utilize traditional and non-traditional media to project a
positive image of the department and the Philippines;
To inform
the philippine public of the policies, functions and programs of the
department; and,
TO
PROJECT TO THE INTERNATIONAL COMMUNITY THE PHILIPPINES' UNIQUE CULTURE,
DYNAMIC DEMOCRACY AND GLOBALLY COMPETITIVE ECONOMY,
WE WILL:
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Promote
the Department's key role in pursuing RP's interests using the
Medium Term Philippine Development Plan 1999-2004 or Angat Pinoy
2004;
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Build
public support for the DFA by providing comprehensive, up-to-date
and relevant information on foreign policy;
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Strengthen
public relations effort in both the domestic and foreign sectors;
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Increase
our capacity to utilize media to generate public support for our
foreign policy objectives; and,
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Orient
part of public diplomacy toward specific issues vital to RP's
security and other interest. |
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